Why 99p

Plus, a lot of retailers or restaurants put the charity box in front of cashier , so when consumer take 1p change they just put in the charity box. It is a psychological manipulation , one way or another. Marketers play with the consumer mind. Post a Comment. They are anti-shopping anyway mostly so maybe aren't as easily fooled!

Most retail psychology is based around cognitive bias and it is a fascinating science - perceived value, etc. Because if it says the stuff is worth it then it must be. Great for me as a seller but bad news for the buyers who like to get a bargain. Message 10 of Message 11 of In response to lemon-p. Nauticalia had a shop opposite mine and many of their price points were.

Glad that's not an issue on here! Message 12 of Agree with you - my brain likes to simplify things so will round up 4. Message 13 of Message 14 of I look at total price So if your item was priced at 3. Message 15 of Message 16 of Thanks for your experience input. With the old Ebay pricing structure, it would of made sense. Message 17 of For more stories like this, check our news page. Poppy Logo. FB house promo. Sign Up for News Updates. It is set to rise again in April Hospitality and tourism bosses are pleading with the government to permanently lower the VAT rate on their businesses to help protect thousands of jobs.

The company has only made a loss in three out of its 37 years — , and ES Money. The Escapist.