Why does content matter

Among other things, Google monitors the Bounce Rate on your site. This refers to the traffic that comes to your site, does not interact with anything on any of the pages, and leaves immediately. For example, if your website has dancing gerbils and nothing else, your bounce rate will always be high unless of course you are a petshop. If you provide relevant and intelligent information, using synonyms and other means of related material, Google will interpret your site as an authority.

Activity level is equally important. No one cares about the guy who posted a great article in but has yet to publish anything else.

Yes, he is the only person who wrote about a flying leprechaun that ate the world's supply of Girl Scout cookies, and for that reason he is likely in position 1 for that search term. But all it takes is one person to write a few more articles on the subject, and they will easily surpass him because they are posting actively.

Quality content and consistent activity are definitely good tricks to increase leads on your webpage. This will require regular maintenance of your notification emails and the content itself. Readers specifically seek out content that provides them with value—that benefits them in some way.

Those feelings can become attached to your brand in their minds. Offer clear value to your readers in one of the following ways:. What you produce must be unique. High-quality digital content is tricky to create. Here are some items to note, which are red flags for NOT being high-quality content:. They require too much scrolling and display space.

The days of the pointless stock images are over. Stock images that have been used by thousands—if not more—can be too generic to add value to your content. Keep your website content and blog updated. No one will trust you as an authority figure in your field if your last blog post was months ago. Finally, there can be too much of a good thing. You know you need visuals, links, subheadings, and other items for your content to be considered quality content.

Rather than going it alone, turn to digital marketing experts like our team here at StratGrow. We can help to craft complete campaigns that include websites, blog posts, social media, ads, and more. For assistance with your digital marketing strategy, contact us at StratGrow. We know the ins and outs of both the Tucson area and digital marketing, making us the ideal team to help you in this digital age. But what is quality content and why does it matter?

In addition, companies began to create more visual content. Ninety percent of customers say that product videos assist them in deciding whether to purchase a product. Visuals can help consumers remember your brand and product, and can be shared across social networks. Facebook prioritizes video in your newsfeed , as it keeps users on the site for longer. Carol Dweck is well-known in academic circles for describing a path to success known as the growth mindset.

This idea is that achievement is based upon a philosophy that dedication and hard work are ongoing and not set. You can easily apply the same philosophy to digital marketing and your content. Just as your business evolves over time, so should your content. How can you keep up? How do you know if search engines are penalizing your site for poor content, or that you might need a content refresh? There are many third party tools that you can use which can give you a quality score for your content.

A simple way to better understand how search engines have evaluated your content is to analyze your search traffic. Then, look to see which pages have a high bounce rate or low search traffic.

Once you have a better idea of how your current content is performing, you can set a benchmark and make improvements. See what elements your top-performing pages have and see what you can do to improve the content your underperforming pages. Conduct a site audit yourself. Is the current content up-to-date? Can you make it more compelling?

Do you know more about your audience that can help you tweak the copy for a better user experience? Look at Google Search Console to see how users are finding your site, and see if there is any new content you can add. Have you added new services or products? Does your current site architecture make sense? Revisit your Google Search Console data quarterly as you add new content to see the search terms that visitors are using to get to your site.

Assign one person on your staff to either oversee adding this content, or create a plan to see whether any of your content creation can be outsourced. Institutionalize this ongoing process at your company so that you keep adding new content as needed and refreshing existing content every three years to reflect changing search trends. Review metrics for each piece of content on an ongoing basis. Create automated reports to make it easier to review and analyze your data.

If you're one of those businesses that doesn't see much traction despite having a huge following, it's time to use content marketing to your advantage. Quality content can help your business gain traction on social media. Track the performance of your content campaigns using HubSpot's analytics software.

Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations. Ultimately, when your content shows up at the right place and at the right time with the right audience, it'll improve your brand's reputation.

The more quality content customers see, the more likely they will have a positive association with your company. Content marketing can also generate leads. When your audience views your content, they're more likely to purchase from you in the future.

Additionally, calls-to-action CTA placed directly in your content can generate new leads for your sales team. According to Lindsay Kolowich , the team manager of the HubSpot Academy Acquisition Content Team, "content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information.

You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page. The content you post influences conversions. It helps your audience connect with you and gives them the information needed to make educated purchases.

Additionally, your content should always include a CTA and guide your reader on what they should do next. The more consistent, high-quality content you produce, the better it'll be for your SEO efforts. For example, your content should help your business become visible online and build trust and authority with your audience. Creating quality content will also help build your authority online.

If your business is established as a credible place to get information, you're more likely to rank higher in search engines. Plus, your customers are more inclined to trust you if they view you as an industry expert.

Your content should demonstrate your expertise in your field and provide valuable answers to your audience's questions. One way to tell is to assess the quality of your content. One particularly beneficial assessment of quality is content scoring. As more businesses increase their content marketing budget , there's never been a better time to incorporate content scoring metrics into your marketing campaign.